Paolo Giachi - Yi - Jingbao Beijing


Jingbao Beijing, China

Mono-brand store

A flashback to the roots for a more conservative clientele while maintaining a respect for the brand’s minimal style. The space was divided into three areas like a home with the middle area dedicated to the all important tea ceremonies. The walls of the lateral areas were covered in a warm beige-coloured wallpaper with niches for mannequins and dark nickel hangers drop from the ceiling and provide a light touch. The wooden screens that divide the areas were also covered in a beautiful beige fabric that highlight the elegance of the brand. The niches created for the art pieces add a museum-in-a-home effect and the changing rooms are draped with black velvet curtains which creates a stunning contrast with the overall beige environment.