Simonetta

Milan, Italy

Showroom

2011

Showroom for high-end kid’s clothing and accessories in the Quadrilatero della Moda shopping district of Milan. White colour represents the simplicity of a child’s world and creates a clean base for the colourful range of products. The floor was covered with long planks of wood painted in white glossy resin to reflect the light and very simple white metal display units almost seem to disappear in the dreamy environment. The special handmade off-white suspended lamp-shades are complementary to the white cotton curtains that circle over showroom . The unique art piece at the entrance communicate the identity of the brand. The waiting area has oversized furniture as in a fairy tale.