Noi Primo

Bucharest, Romania

2026

Giachi Studio designed Noi Primo in Bucharest as a welcoming, home-like space that brings together two local Romanian brands within a cohesive showroom concept. The interior merges retail and hospitality, creating an inviting environment where visitors can explore the collections in a relaxed setting. A central bar acts as a social focal point, encouraging interaction and enhancing the overall experience, making the space feel immersive, warm, and naturally engaging.