Jimmy Choo

Milan, Italy

Mono-brand store

2010

The flagship store in the heart of the Quadrilatero della Moda shopping district reflects the global store concept design and evokes the architectural glamour of a 1940’s boutique. The ground floor displays a showcase of products in a gallery-like setting with a series of mirrored podiums, whereas the lower level is conceived as a series of intimate salons. A colour palette of ivory, pale rose, lilac and sand is combined with elegant decorative elements: mother of pearl finishes, satin boiserie wall panelling and crystal drop chandeliers. All which create a fascinating environment and atmosphere.