The keywords of fashion brand BORA AKSU: romantic and femininity. In the new store in Wuhan we were trying to represent the turkish designer signature style, with its grace, romantism and contrasting elements. In the new space we used pastel soft colors, which create a sence of femininity. And at the same time the integration of elements with complex shapes gives the feeling of independence and contemporary. For the covering main area of the store was used the carpet with an individual design from BORA AKSU. Fabulous sketches and patterns take the imagination into the magical world of author.